You are required to prepare strategy implementation plan based on your company's strategic position assigned. You will be assigned one the following generic strategy positions.

1. Cost Leadership

2. Differentiation

With each of your delegated approaches, you may elect to adopt a focus strategy. Use the following as a guide to set out your company's functional unit's sub-strategies (Refer to the "Balanced Scorecard" model).

Based on your assigned corporate strategy position, you are required to outline your approach with reference to the decision parameters available in the Business Strategy Game.

This means that you need to show how you are going to implement your assigned strategy. That is, what are the BSG decisions you will enter to achieve this strategy? These must relate to the BSB Game decision making parameters.

Refer to Sessions 1, 2 and in particular 3 - Strategy and the BSG