You are required to select a loyalty rewards programme being offered in South Africa currently This can be from any business across any industry You will analyse your selected loyalty programme according to the following criteria Nature and context of programme (benefits, limitations etc) Role of technology in the programme (communication, interaction etc) Type of customer profile Advice and recommendations for improvement You are required to select a loyalty rewards programme being offered in South Africa currently This can be from any business across any industry You will analyse your selected loyalty programme according to the following criteria a) Nature and context of programme (benefits, limitations etc) (10) b) Role of technology in the programme (communication, interaction etc) (10) c) Type of customer profile (10) d) Advice and recommendations for improvement (20)

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Question: You are required to select a loyalty/rewards programme being offered in South Africa currently. This can be from any business across any industry. You will

Nature and context of programme (benefits, limitations etc)
Role of technology in the programme (communication, interaction etc)
Type of customer profile Advice and recommendations for improvement

You are required to select a loyalty/rewards programme being offered in South Africa currently. This can be from any business across any industry. You will analyse your selected loyalty programme according to the following criteria : a) Nature and context of programme (benefits, limitations etc) (10) b) Role of technology in the programme (communication, interaction etc) (10) c) Type of customer profile (10) d) Advice and recommendations for improvement (20)

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