Question: You are required to select a loyalty/rewards programme being offered in South Africa currently. This can be from any business across any industry. You will

You are required to select a loyalty/rewards programme being offered in South Africa currently. This can be from any business across any industry. You will analyse your selected loyalty programme according to the following criteria: a) Nature and context of programme (benefits, limitations etc) b) Role of technology in the programme (communication, interaction etc) c) Type of customer profile d) Advice and recommendations for improvement (10) (10) (10) (20) TOTAL: 50 Marks N.B. This is a research based assignment. You will use your textbook and study guide as base references, but the majority of the assignment must be your own interpretation and application of the theory to the questions.

You are required to select a loyalty/rewards programme being offered in South Africa currently. This can be from any business across any industry. You will analyse your selected loyalty programme according to the following criteria : a) Nature and context of programme (benefits, limitations etc) b) Role of technology in the programme (communication, interaction etc) c) Type of customer profile d) Advice and recommendations for improvement TOTAL : 50 Marks N.B. This is a research based assignment. You will use your textbook and study guide as base references, but the majority of the assignment must be your own interpretation and application of the theory to the questions

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