Question: You are required to write a report, and in this report you are to consider the importance of understanding customer expectations as well as how

You are required to write a report, and in this report you are to consider the importance of understanding customer expectations as well as how branding can support online customer experience. (10marks) Required: (1) Provide a background to your chosen organization, the company background should consist of > Organization name Brief History Organization type Organization size > Products and services Range of products or services Customer base Other relevant information (2) Outline the role of marketing in understanding customer expectations of online interactions, within your chosen organization: (25 marks) In answering these question students may consider a number of different roles marketing may fulfil in order to understand customer expectations of online interactions. (3) How will exceeding customer expectations impact on the behavior of customers of your chosen organization (25 marks) Students are expected to use theories such as AIDA. Expectation Confirmation Disconfirmation Theory etc

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