Question: You are tasked with investigating options for the digitizing/ digitalizing the 1re/2me service option of the Paris Metro. In addition, Paris Metro Management points

You are tasked with investigating options for the digitizing/ digitalizing the 1re/2me service option of the Paris Metro. In addition, Paris Metro Management points you to the issue that ticket sales need modernization; customers complain about long queues at the vending machines. Executive Summary Some leading questions 1. What are the details in the system that you need to scrutinize? 2. What are aspects of the Metro as is, that you would want to sacrifice/renew? 3. Which aspects would you want to retain? 4. What would be digital, what non-digital innovations in the context of Le Metro? 5. If you were to use Design Thinking, who would you involve? Personae? 6. What are the customer journey of different personae? 7. What are the value propositions of your innovations? 8. How does your innovation translate into the 4Ps (Product, Price, Place, Promotion)? 9. Using the Business Canvas for Technology 10. Creating The Customer Journey Map Conclusion

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