You are the manager for a car dealership which sells and services luxury automobiles. You are interested
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Question:
• Outline the steps in the consumer buying decision process.
• Describe how your customers approach each step of this process for the purchase of a luxury automobile.
• Based on your findings, what changes should you make to your marketing mix to better meet your customer needs?
• What actions should you take to encourage loyalty among your customer base?
Related Book For
Business Ethics A Stakeholder And Issues Management Approach
ISBN: 9781523091546
7th Edition
Authors: Joseph W. Weiss
Posted Date: