You are the Market Manager for Jiffy Nut Peanut Butter. Your product has been in the maturity phase of the product lifecycle for five years. Because of the increased competition, your sales have begun to decrease. Yesterday, your boss informed you that if sales don’t turn around you might be looking elsewhere for employment. What are three ways to increase the length (time) of the maturity phase? Give one example for each method that you can use for Jiffy Nut Peanut Butter.

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MARKETING Products undergo four different phases before and after they are introduced into the market Product development introduction growth maturity and decline are a products life cycle however whe... View the full answer