You are to assemble a bundled pricing program for the amenities of the hotel.The goal is

to combine any three of the amenities that you feel would be the best combination.Your

desire is to establish a pricing mechanism for the bundle that would allow you to maintain a

25% profit margin for the hotel.Explain your pricing system, your final price you would

offer, and how you determined that price.How would your packaging and pricing differ if

you knew the price elasticity is 1.3, and how would this impact your pricing decision?

b: Hotel management wants you to develop a package or set of packages to offer to non-hotel

residents.They would like to see the profit margin for this package be approximately 40%.

The additional profit margin is to cover the additional costs related to outsiders using the

facilities.Identify the primary target market you would use for this project.What would you

offer and why?Explain the pricing approach and final price you would use for the bundle(s).

If you know the customer group has a high level of price sensitivity, what is your concern

with this pricing scenario?