You are to create a case study report that addresses all the questions at the end of the Mumuni case.

Develop a problem statement and research objectives for this marketing research study.

Research social media websites to learn how consumers feel about voice$-$activated technology and how they are using it $($see Marketing Research Insight $6\mathrm{.}4).$ Based on your investigation of social media websites, develop three themes that relate to the research objectives of this study. Each of the themes should be illustrated with at least two substantiating examples $($posts$,$ tweets, photos, videos, etc.$)$ from social media. $($Hint: informative social media content may include reviews of voice$-$activated speakers, videos created by consumers that show how they are using voice$-$activated technology in their homes, and forums with discussions of voice$-$activated assistants.$)$

Propose two different types of qualitative research to address the marketing research objectives. Explain why each of these qualitative methods is appropriate to study this problem.