You can access the transcript for "Simon Sinek: How great leaders inspire action" on the TED website (opens in new window)or the text alternative for "Simon Sinek: How Great Leaders Inspire Action" (opens in new window).

For Discussion

1. Select the portion of Sinek's TED Talk that made the greatest impact on you personally as you listened. You can read the transcript to find his exact words and make sure you capture his message. Why did you select this portion?
2. Thinking about what you learned from the readings in this module, answer the following question: How important is it for managers and leaders in business to understand Sinek's concluding statement, below?

Because there are leaders and there are those who lead. Leaders hold a position of power or authority, but those who lead inspire us. Whether they're individuals or organizations, we follow those who lead, not because we have to, but because we want to. We follow those who lead, not for them, but for ourselves.