Write about "What is a Canadian" based on your research and observations. It should be obvious that, while Canadians from St. John's NL to Victoria BC, and from the Arctic Ocean to the American border do have some things in common that makes them different from other countries, there's a lot that isn't unified. Still, as people working in marketing, you need to figure out how to appeal to the market as broadly as possible. To do that, you'll need to take a stand on "what is a Canadian".

Your essay will reveal who and what you think Canadians are — a society that you've joined (at least for a while).