You can use this link (from the PPT) to work on this assignment.

LMS: Learning Management System. This means your Pinterest page.

How to Use Pinterest - Complete Beginner's Guide - YouTube

https://youtu.be/QVWDeIfYOK4

 

Activity 1: Creating A Pinterest Board

Students should complete this assignment individually.

 

A Pinterest board is a collection where users or brands save specific pins. As time passes, users either add extra content to their Pinterest boards or create new ones. Pinners (the other users on Pinterest) follow either an entire Pinterest account or the specific boards that interest them the most.

 

Review the following examples from Chapter 8:

• Whole Foods does a great job of creating pinterest boards by either creating their own pins, or repinning other's content such as recipes to share with followers. The company's Pinterest account features around 40 different food and recipe boards, from holiday-themed recipes to gluten-free, vegan, and paleo recipes.

 

• Personal styling service company Stitch Fix created a board to showcase how Stitch Fix fans are wearing and pairing their favorite outfits. The company shares pictures of real customers wearing Stitch Fix clothing to not only showcase company products, but to also encourage followers to request the same looks from their personal Stitch Fix stylists.

 

• Red Bull has done a great job of organizing Pinterest boards to specifically target extreme sports enthusiasts. The company has created categories for health, lifestyle, biking, travel, and more.
  
   

Instructions

Students: Choose one of the following industries or any industries that you like and do a Pinterest Board for a fictitious company relating to their chosen industry

• Sporting goods
• Dog grooming business
• Financial planning business
• Wedding planner
• Travel company
• Clothing retailer
• Health & fitness company
• Restaurant

 

See what I tried

"Double Monkstraps Dress Store" as an example.

Have fund. (Dr. Lee)

 

Double Monkstraps Dress Shoes Store on PinterestExplore a hand-picked collection of Pins about Double Monkstraps Dress Shoes Store on Pinterest.Pinterest

 

 

Instructions

1. Go to the Pinterest desktop or app and do a Pinterest account or log into an existing account.
2. After creating the account, create a "board" for your represented business.
3. Consider the target market for your business. Your goal is to do and pin content that sparks interest for your existing followers and to gain new followers.
4. (4 points) give "five" original pins for your company and repin at least 5-10 pins from others related to your business. There should be a total of 10 pins or more on your board.
5.  
   • Remember, the "best" Pins are those with high-quality images and great descriptions. When sharing others' Pins, you have the ability to edit and add your own descriptions. If descriptions are not optimized for your brand's target audience, make sure to change the descriptions before repinning.
   • Here are some additional tips from Chapter 8 "Section 8":
     • Use hashtags
     • Make sure to convey the benefits and value of the pin in the description.
     • Use keywords within descriptions so that Pinners can find Pins when searching in the social media platform.
     • Add a call to action to encourage pinners to save the pin or click through to a website.
6. (6 points) In the discussion board of your post, include a "link" to your board and answer the following questions:
7.  
   • Describe your company and your target market
   • Why do you believe followers will have interest in your Pins?
   • Which Pinterest content strategy tactics would you leverage going forward to gain new followers and increase engagement with your company's Pinterest account.
   • List the top Pins and saves from your board and discuss why you believe they attracted interest.
8. (extra 1 point) In the discussion board of your post, find and review "two" other students' boards to provide your comments and suggestions. Please list their names on your answers.
9.  
   • Repin at least three pins from their boards.
   • In the discussion, provide feedback on their board, noting if you took a similar approach or different approach to your own board.
   • You can evaluate if these two classmates' boards based on the following:

• Pin consistently and at optimal times
• Use high quality visuals
• Descriptions
• Hashtags
• Repin others' content
• Showcase user-generated content
• Take advantage of Rich Pins
• Run contests
• Provide tutorials
• Add the "save" button to your website
• Advertising