Question: You have been asked to develop the preliminary ideas for a full redesign of the interface to an online betting site which has recently been

You have been asked to develop the preliminary ideas for a full redesign of the interface to an online betting site which has recently been losing customers.

i. Describe one technique that you could use to identify the particular needs of your users. ii What kind of data would you gather? iii How would you analyse that data? iv What would be the output of that process? v State two limitations of this technique.

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