You have been asked to give a presentation to a group of managers at the accountancy firm
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Question:
You have been asked to give a presentation to a group of managers at the accountancy firm in which you are hoping to negotiate access for research. You wish to pursue the research question, ‘What are the informal rules that govern the way in which trainee accountants work, and how do they learn these rules?’ You realize that talk of ‘attempting to learn the trainee accountants’ symbolic world’ would do little to help your cause with this group of non-research-minded business people. However, you wish to point out some of the benefits to the organization that your research may yield. Outline what you believe these would be.
Related Book For
Marketing Real People, Real Choices
ISBN: 978-0134292663
9th edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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