Question: You have been asked to write a report on your chosen influencer for the organisation assigned to you, the criteria you used in selecting this

You have been asked to write a report on your chosen influencer for the organisation assigned
to you, the criteria you used in selecting this influencer, and a back-up influencer to approach in
case you are not able to reach a negotiated agreement with your first-choice influencer.
Your report should include the following:
o Executive summary
o What criteria were used, and why these specifically, in determining whom to consider
approaching to become an influencer for the organisation assigned to you

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