Question: You have been asked to write a report on your chosen influencer for the organisation assigned to you, the criteria you used in selecting this

You have been asked to write a report on your chosen influencer for the organisation assigned
to you, the criteria you used in selecting this influencer, and a back-up influencer to approach in
case you are not able to reach a negotiated agreement with your first-choice influencer.
Your report should include the following:
o Executive summary
o What criteria were used, and why these specifically, in determining whom to consider
approaching to become an influencer for the organisation assigned to you
o What social media data were accessed and analysed that led to your selection of
influencer
o What activities your choice of influencer will engage in as part of your organisations
marketing plan
o Reasons why your first choice might not be available or interested in serving as
influencer for your organisation
o If your first-choice influencer is not available or interested, your selection of a
back-up influencer to approach instead
o At least ten references in Harvard format

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