You have been assigned to develop a marketing strategy for a new fruit drink that provides high energy and is high in nutrients. It is also light and very refreshing, especially on a hot day. How would you market this product in different regions of the world? Develop a detailed marketing plan for two regions that addresses the advertising message, media selection, distribution, and sales promotion. Identify the two regions

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To develop a marketing strategy for a new fruit drink that provides high energy is high in nutrients and is light and refreshing we will consider two regions North America and Southeast Asia North Ame... View the full answer