Question: You have been assigned to develop a marketing strategy for a new fruit drink that provides high energy and is high in nutrients. It is

You have been assigned to develop a marketing strategy for a new fruit drink that provides high energy and is high in nutrients. It is also light and very refreshing, especially on a hot day. How would you market this product in different regions of the world? Develop a detailed marketing plan for two regions that addresses the advertising message, media selection, distribution, and sales promotion. Identify the two regions.

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