You have been given a competitor for LEGO in this case your competitor is (Hasbro).

This is the SWOT analysis of Hasbro.

Scenario of the case: You are being appointed by HASBRO to develop strategies on how to

penetrate the market share of LEGO and beat LEGO for the first place in the toys industry.

Based on the SWOT ANALYSIS Required:

You are required to come up the followings:

1. Strategies with action plans on how to compete with LEGO. (how to boost market share?)

2. Phasing plans - strategy implementations - (what are the stages & tools?)

Strengths Very strong presence all over the world and worldwide availability. Networking distribution is very fast and strong. One of the world's largest & strongest brand portfolios	Weaknesses Insufficientmarket research Research and development
Opportunities Technology development Development in the market to enhance competitiveness Expand brand value	Threats Substitute/imitation of counterfeit products available are increasing Shortage of skilled employees capable of catching up with constant technological developments Technological developments by competitors