Question: You have been hired to develop a marketing plan for a small solicitor (lawyer) in your local town. Discuss the 4 segmentation bases that may
You have been hired to develop a marketing plan for a small solicitor (lawyer) in your local town. Discuss the 4 segmentation bases that may be used, and then recommend a target market for your solicitor. Students should combine their discussion with theories provided in lectures (300 words)
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