• You have been hired to do some marketing research for a candy company that sells its products mainly to kids that represent all races and economic levels. The company is leaning towards using the Internet to conduct research. Their reasoning is that Web-based marketing research is easier, faster, and cheaper than more traditional methods.
  Why might you persuade the company to think otherwise?

Answer rating: 100% (QA)

Firstly it is without any doubt that the webbased marketing research method is faster cheaper and easier to conduct But the product on which the market research must be conducted is a candy and its ta... View the full answer