You have been tasked with developing a health campaign focused on individuals living in the city of
Question:
You have been tasked with developing a health campaign focused on individuals living in the city of New Haven. What health issue are you focusing on and why? What will the goals and objectives of your campaign be?Remember to create SMART goals. Also, what channels might you use to get your message out? Why is this the case? What would your slogan be? Would you use a spokesperson? Why or why not?
Building off of the previously pitched health campaign, what messaging approach would you use? What would the content of your message include? Would you include an emotional appeal? Why or why not? What would it entail? Would you use a loss or a gain frame? Why or why not? Would would it entail? In this response, provide a thorough overview of what your messaging strategy would be