You are a strategic communications officer for the Health Minister of Singapore's offices. You have been tasked
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Question:
1. Discuss the research you will carry out to inform this campaign.
2. Situational analysis (SWOT) focusing on any issue(s) that may occur for your client.
3. Introduce one (1) target group and two (2) key stakeholders and discuss the difference between a target group and a stakeholder using communications theory to support your answer.
4. Statement of the issue/s that your client needs to address through the campaign as per the information provided below and your background research.
5. Two (2) communication goals for the campaign. 6. Write two (2) communications SMART objectives for the campaign.
Related Book For
Marketing Research
ISBN: 9781119497639
13th Edition
Authors: V. Kumar, Robert P. Leone, David A. Aaker, George S. Day
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