You have established contact with the Ecommerce Manager of a leading brand in the fashion segment. They
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Question:
You have established contact with the Ecommerce Manager of a leading brand in the fashion segment. They are a brand with an important presence, through their own physical stores. After meeting with them, they have asked you to present a commercial proposal for a Full commerce operation ® in your country. They give you the following indicators:
Monthly visits: 200,000.
Average ticket: 1,800 MXN.
The cost of the product is 15%.
For other variables you must assume market assumptions.
Based on this, you should:
- 1) Estimate critical variables (Sales, conversion rate, 12-month sales forecast, other operating costs)
- 2) Work on a P&L from the client's point of view to understand the financial model, the return on investment
3) If according to the calculator, we deliver a cost of Ecommerce services of 12%, which does not include means of payment, logistics, or CX; and a marketing agency cost of 8%. How does this affect the client's P&L? Is it necessary to make any additional discount? What variables would you consider to justify this decision?
Related Book For
Management Accounting
ISBN: 9780730369387
4th Edition
Authors: Leslie G. Eldenburg, Albie Brooks, Judy Oliver, Gillian Vesty, Rodney Dormer, Vijaya Murthy, Nick Pawsey
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