You have just been hired as a Director of Marketing.  The CEO has asked you for your ideas on an effective marketing strategy for the business (since this is not his area of expertise).  He wants to know where the business is currently, how you would grow the business and specifics on a detailed marketing program.  Think of this as an opportunity to tell him everything you know about marketing.  Write out a detailed answer/outline .  Be sure to explain your terms and concepts.  Organize this clearly, concisely and succinctly.

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Comprehensive Marketing Strategy Introduction In todays competitive business landscape a robust marketing strategy is essential for any company seeking to achieve sustainable growth and success As the ... View the full answer