You have just been hired to develop the key components of a marketing plan for one of the scenario companies provided.

The Trek eBike Company$*$is an eBike industry leader located in $($your closest city$)$ and has the following$$mission statement:$$We aim to address consumer and commercial stakeholder needs.

Recently, the company developed a new eBike,$$Easybike$,$with increased battery storage and pedal assistance, and it can carry up to $450$ lbs$.$ With one battery charge, these new eBikes can go $28$ miles an hour for up to $120$ miles. The eBikes are foldable and easily shipped from $($your nearest city$).$

Although they are not the only providers in the U$.$S$.,$ they are the industry leaders with this new$$Easybike$,$Up until now, the company has concentrated on consumer sales. Now, they wonder if they can expand their customer base since their eBikes can go further than the competitors on each battery charge.

General goals:

Create awareness of the new product.

Increase revenues.

Expand the customer base.

They will promote this through their website, social media, and advertising in industry and consumer publications.

$2024$ Financial Summary

Revenue: $\_\_\_\_\_\_\_\_\_\_$$$42,500,000$

COGS: $\_\_\_\_\_\_\_\_\_\_\_\_$$$20,000,000($each eBike costs $$800$ to make and is sold at $$1,700)$

Gross Margin: $\_\_\_\_\_\_\_$$$22,000,000$

Selling, General, and Administrative Expenses: $\_\_\_\_\_$$$5,500,000$

Net Profit$\_\_\_\_\_\_\_\_\_\_\_$$$16,500,000$

You have just been hired to develop the key components of a marketing plan for the new product.