a. You have just been named Director of Data Administration of Happy Cruise Lines. Happy Cruise Lines
Question:
a. You have just been named Director of Data Administration of Happy Cruise Lines. Happy Cruise Lines maintains a central IS organization with several operational relational databases on several large servers at its headquarters. Each of its cruise ships has a medium-scale server on board with its own databases that help manage the running of the ship. Real-time transmissions are made via satellite between headquarters and the ships that keep both the headquarters and shipboard databases constantly up to date. You have been given a free hand to create a data administration department and supporting database administration departments for Happy Cruise Lines and its IS environment. Design your data and database administration functions. Include their responsibilities and explain how they will add value to the corporation.
b. Create a data dictionary TABLES table and an ATTRIBUTES table and enter data in them for Happy Cruise Lines’ database, shown in Minicase 5.1. Your answer should be based on the format shown in Figure 10.6. Use your judgment as to attribute type values, length values, etc.
c. Create a relationships table for this tables and attributes data, using the format in Figure 10.7.
Advertising & IMC Principles & Practice
ISBN: 978-0132163644
9th Edition
Authors: Sandra Moriarty, Nancy Mitchell, William Wells