Question: You have noticed that the most profitable diners at your restaurant are repeat customers, so you've developed a program to reward their loyalty. On every

You have noticed that the most profitable diners at your restaurant are repeat customers, so you've developed a program to reward their loyalty. On every fifth visit, they will receive a free dessert and specialty coffee.
Which of the following statements about this reward program is accurate?
a. It is likely to stimulate primary demand.
b. Its promotional objective is to create awareness of your restaurant.
c. Advertising could be used to further the same promotional objective.
d. Advertising could not be used to further the same promotional objective.

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