Question: You have noticed that the most profitable diners at your restaurant are repeat customers, so you ve developed a sales promotion program to reward their

You have noticed that the most profitable diners at your restaurant are repeat customers, so youve developed a sales promotion program to reward their loyalty. On every fifth visit, they will receive a free dessert and specialty coffee or tea.
Which of the following statements about this reward program is accurate?
Its promotional objective is to retain loyal customers.
Its promotional objective is to create awareness of your restaurant.
Advertising could not be used to further the same promotional objective.
It is likely to stimulate primary demand.

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