Question: You have recently started a job as a sales representative with XBuy Company and are expected to sell laptops, monitors, and accessories. Your manager asks

You have recently started a job as a sales representative with XBuy Company and are expected to sell laptops, monitors, and accessories. Your manager asks you to propose methods for prospecting customers and design a framework for understanding the needs of organizational and individual consumers. He also wants you to explain how PESTEL analysis can be used to understand organizational and individual customer needs.

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