You have started a successful business. Walmart approaches you and tells you they want to put your business in each and every one of their locations within the next 3 years. Their offer is for you to remain owner of the existing business but they would own 75% of each location that opens in a Walmart. You had goals of franchising nationwide and this would accelerate that process tremendously.

What are the positives and negatives of this opportunity? What would you require of Walmart before you entered into this deal? Or would you turn this deal down?

Assumptions to make: the national Walmart customer fits into your demographics; franchising nationwide on your own would take 10+ years; the business you created is your lifelong passion and you fear giving up control of the idea; the success of your business relies on a talented and educated workforce.

Answer rating: 100% (QA)

Positives of the Walmart Deal Rapid Expansion This partnership provides instant nationwide access to millions of potential customers accelerating your ... View the full answer