you to read the work below and briefly summarize it. and then prepare a small powerpoint presentation of 3 or 4 slides of summary.

thank you.

Vodafone in Japan In 2002 Vodafone Group of the United Kingdom, the that Japan's most active cell phone users, many of them world's largest provider of wireless telephone service, young people who don't regularly travel abroad, care far made a big splash by paying $14 billion to acquire J- less about this capability than about game playing and Phone, the No. 3 player in Japan's fast-growing market other features that are embedded in their cell phones. for wireless communications services. J-Phone was Vodafone's emphasis on global services meant that it considered a hot property, having just launched delayed its launch in Japan of phones that use Japan's first cell phones that were embedded with 3G technology, which allowed users to do things such as digital cameras, winning over large numbers of young watch video clips and teleconference on their cell people who wanted to e-mail photos to their friends. phones. The company, in line with its global branding Four years later, after losing market share to local com- ambitions, had decided to launch 3G cell phones that petitors, Vodafone sold J-Phone and took an $8.6 bil- worked both inside and outside Japan. The delay was lion charge against earnings related to the sale. What costly. Its Japanese competitors launched 3G phones a went wrong? year ahead of Vodafone. Although these phones only According to analysts, Vodafone's mistake was to worked in Japan, they rapidly gained share as consumers focus too much on building a global brand and not adopted these leading-edge devices. When Vodafone did enough on local market conditions in Japan. In the early finally introduce a 3G phone, design problems 2000s, Vodafone's vision was to offer consumers in associated with making a phone that worked globally different countries the same technology, so that they meant that the supply of phones was limited, and the could take their phones with them when they traveled launch fizzled despite strong product reviews, simply across international borders. The problem, however, was because consumers could not get the phones.M