Question: You want to develop an iPhone app that allows users to reserve tables at restaurants. You are currently conducting a Five Forces analysis. You found

You want to develop an iPhone app that allows users to reserve tables at restaurants. You are currently conducting a Five Forces analysis. You found several competitor apps in the Apple App Store, such as OpenTable, NoWait, and Resy. All of them are available for free and also appear to be advertising online. You conclude that the rivalry among existing competitors is __________.

A) High

B) Low

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