Question: You want to develop an iPhone app that allows users to reserve tables at restaurants. You are currently conducting a Five Forces analysis. Substitute products
You want to develop an iPhone app that allows users to reserve tables at restaurants. You are currently conducting a Five Forces analysis. Substitute products for your app are Google and the printed Yellow Pages (to search for and then call restaurants). It is rather inconvenient to use Google and the printed Yellow Pages to reserve tables at restaurants. You conclude that the treat of substitute products is __________.
A) Low
B) High
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