Question: You want to develop an iPhone app that allows users to reserve tables at restaurants. You are currently conducting a Five Forces analysis. Your buyers
You want to develop an iPhone app that allows users to reserve tables at restaurants. You are currently conducting a Five Forces analysis. Your buyers are restaurants, which will pay you a fee every time someone makes a reservation through your app. You believe it will be easy to convince restaurants to start using your app. Also, since restaurants will be using your app to manage all of their table reservations, you believe it would be difficult for them to switch to another app in the future. You conclude that the bargaining power of buyers is __________.
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