you will be preparing a complete marketing plan for Palmolive's new covid lotion that gently cleans The marketing plan that you will be creating will consist of Introduction Product A detailed description of the service (description of what the product is about) Target Market and Positioning ( who the product is promoted to and the positioning) Need Want (Motivation model) that is assumed for the Target Market (10 ) Price An explanation of the pricing strategy (10 ) Promotional Plan (60 ) Attitude model that will drive your promotional campaign Sample Ads Media Decisions (where will the ads appear ) Timeline (The ads will appear over what period When seasonally ) Measurement (How will you judge success )

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Question: you will be preparing a complete marketing plan for Palmolive's new covid lotion that gently cleans. The marketing plan that you will be creating will

you will be preparing a complete marketing plan for Palmolive's new covid lotion that gently cleans. The marketing plan that you will be creating will consist of:

Introduction
Product: A detailed description of the service (description of what the product is about)
Target Market and Positioning ( who the product is promoted to and the positioning)
Need/Want (Motivation model) that is assumed for the Target Market (10%)
Price: An explanation of the pricing strategy (10%)
Promotional Plan (60%)
- Attitude model that will drive your promotional campaign
- Sample Ads
- Media Decisions (where will the ads appear?)
- Timeline (The ads will appear over what period? When seasonally?)
- Measurement (How will you judge success?)

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