you will be preparing a complete marketing plan for Palmolive's new covid lotion that gently cleans. The marketing plan that you will be creating will consist of:

• Introduction
• Product: A detailed description of the service (description of what the product is about)
• Target Market and Positioning ( who the product is promoted to and the positioning)
• Need/Want (Motivation model) that is assumed for the Target Market (10%)
• Price: An explanation of the pricing strategy (10%)
• Promotional Plan (60%)
  • Attitude model that will drive your promotional campaign
  • Sample Ads
  • Media Decisions (where will the ads appear?)
  • Timeline (The ads will appear over what period? When seasonally?)
  • Measurement (How will you judge success?)
• First paragraph - Introduction
• 2nd paragraph - description of what the product does (make this part up its a fake product)
• 3rd paragraph - target market and positioning (state and explain the target market and positioning)
• 4th paragraph- need/want (motivational model) That is assumed for the target market that you chose
• 5th paragraph- pricing (explanation of what pricing strategy Palmolive used for this product) make this up because its a fake product
• For this next part, you are trying to promote this product and you will focus on the marketing side of the product
• 6th paragraph- Attitude model that will drive your campaign
• 7th paragraph- sample advertisements for Palmolive covid hand lotion ( make them up and describe what is going to be in the advertisement and what kind of ad will it be Ex: Tv, radio or magazine)
• 8th paragraph- Timeline of the advertisements appearing ( are the ads only going to be shown during a certain season? and how long will you have the ads that you created up for)
• 9th paragraph- After you have completed the whole promotional processes how will you judge your success( talk about how you will judge them by how much the sales the lotion has increase over the period of you creating and promoting those advertisements)
• NEEDS TO BE MINIMUM 3 PAGES!!!!!