You will create a marketing plan focused on attracting new members for ONE of the following clubs:

• TP Country Club a long-standing country club with a rich history but one that has seen its share of struggles in recent years due to new competition within the past three years.
• WG& R Club a new up and coming club that has multiple dining options, state of the art golf course and indoor and outdoor tennis courts.
• H2 Country Club the classic old money club in the area, all the whos whos in the community are tied to this exclusive club.

Assignment Requirements

• Identify which club
• Who is your target market?
• What is your target markets radius to the club?
• What are your selling points to attract new members? (ie. food & beverage, golf course, etc)
• How important is the pricing structure of your membership options?
  • Do you have multiple levels?
  • Are you offering discounts / specials?
  • How are you showing value?
• What forms of marketing do you plan to use?
  • You must show examples of the forms of marketing you choose.
• Forms of marketing:
  • Show details examples of your marketing & give reasons why you chose and how this will relate to potential members
  • Your marketing examples must be relevant to the club you chose