You will describe a program intervention for tobacco consumption among young adults $($aged $18-25).$ Your intervention will be $12$ months in length and you are given a budget of no more than $$100,000.$ Programs must be completed within $12$ months.

$1-$ Description of your program evaluation

a$-$ Provide a brief statement of where you plan to direct your evaluation resources: to process evaluation activities, to impact evaluation activities, to outcome evaluation activities, or some combination. Indicate, if appropriate, why you want to focus your resources there.

b$-$ Indicate plans for data sources$/$collection$,$ data analysis, and the evaluation design that will be employed. Note how data collection tools will be developed and by whom, whether they will pull from existing surveys or other data sources, or be created for the purpose of your evaluation.

c$-$ Consider the personnel you will involve in collecting the data. You can do this as you go through the sections below or at the end, whichever makes sense narratively, and if there are other resources you will need to execute the evaluation, such as hiring a survey research firm or some other large contract, or just hiring data collection staff for a single month. Make sure you identify how the evaluation will be coordinated, such as using a project manager for evaluation. You will need this information for your budget. In addition, based on your data collection tools, consider if personnel will be needed to develop the tools.

d$-$ Describe plans for the following types of evaluations, if you are doing one.

i$-$ Process evaluation: In your logic model, you described project activities. Describe the process evaluation questions you will answer to track your program's progress. Identify no more than four or five $($and less is fine$)$ specific research questions for your process evaluation. Describe the measures and data collection activities you will use to answer your evaluation questions. Identify the type of design that you will employ $($Is it a pre$-$ or post$-$test? Is there a comparison or control group? If so$,$ how will it be selected?$).$ Remember that you may use multiple measures and data collection activities to answer any given question. Thus, if you are focusing on outreach or enrollment, and have a number of different ways you plan to answer the general evaluation question of "Did we reach and engage the target population?", describe each. When you discuss the methods you will use to collect data $($focus groups, surveys, attendance sheets, etc.$)$ you need not provide these, but indicate what types of things they will collect $($data about satisfaction, knowledge, attitudes, etc.$).$ Remember to think about when you will collect the data during the program's life. Think too and briefly discuss how you will feed process evaluation information back into the program to adjust it$.$

ii$-$ Outcome evaluation: Identify the specific evaluation questions you will use to determine if your project was effective in changing what it set out to change $($again$,$ not too many$).$ Describe the measures and data collection activities you will use to answer your evaluation questions. Identify the type of design that you will employ $($Is it a pre$-$ or post$-$test? Is there a comparison or control group? If so$,$ how will it be selected?$)$ Again, you may use multiple measures and data collection activities to answer any given question. If your questions are about if people report behavior change, then make clear how you will measure this, how you will collect the data, and when you will collect it$.$

iii$-$ Impact evaluation: Identify the outcome question$($s$)$ you want to answer. If your program is not expected to have a reach large enough to make an impact on the health outcomes of a community, neighborhood, or city, then an impact evaluation may not make sense. Identify the measures and the data source that you will use to answer the question.