You will read and evaluate the ideas presented in one of our course textbooks (The Physics of Brand). Cite at least three different themes from the book, and apply at least three of the principles outlined in the book to your favorite brand. Some questions to ponder in your discussion include: 1) What are the most important takeaways from the book? 2) How can readers use ideas from the book to improve brand thinking? 3) Explain how companies and businesses can benefit from using developing a strong brand? Why is brand power important to achieve? 4) Discuss the concepts that you agree most with from the book. Why do you agree? Are there any concepts that you disagree with from the book? If yes, why do you disagree? 5) If you were writing a review of the book, what rating and review would you give it? Why?