Question: you will write a three - page, direct strategy, analytical research report using the memo channel. Who you are: Assistant Manager, The Dry Dock (
you will write a threepage, direct strategy, analytical research report using the memo channel. Who you are: Assistant Manager, The Dry Dock refer to case scenario Who your reader is: Brandy Gibson, your supervisor and The Dry Docks owner Background: Your employer, Brandy, has been thinking more about your slide deck, specifically the statistics showing the reasons our customers enjoy nonalcoholic beverages. She is considering adding functional ingredients to The Dry Docks signature mocktail recipes beyond the current ingredients of fruit, spices, sugar, and other flavourings. Functional ingredients are additives that affect the mind or body in a tangible way, such as reducing stress adaptogens or by boosting energy, mood, or focus nootropics and they are hot in the beverage industry right now. However, Brandy wants to know more about them to decide whether to include them in a new line of products from The Dry Dock. She has asked you to research functional ingredients in nonalcoholic spirits, highlight the key benefits and potential drawbacks, and recommend whether to introduce functional mocktails or not. Your task: Find a minimum of five credible, nonacademic sources published within the past five years to gather information for your report. Credible sources include relevant national news media, industry reports, business magazines and trade journals, etc. You have the option of using generative AI to help you brainstorm ideas for this assignment; however, using AI to draft your message is not recommended. Write a threepage two full pages of text plus reference list analytical memo report for Brandy Gibson. After your introduction, logically organize the body of the report to a identify and describe current functional ingredient trends in the nonalcoholic beverage industry, b identify and discuss three or four issues benefits and potential problems surrounding the consumption of functional nonalcoholic drinks, and c conclude your report by summarizing your research to highlight the most relevant information for your reader and justifying your recommendation. Revise your drafts to ensure your message follows the instructions given here.
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