You work as a designer for a media consul!ng firm that completes projects across all industries. Your supervisor has offered you the opportunity to select one of three new up-and-coming clients who don’t have their collateral established yet, and she wants you to create a digital campaign that meets their nee

  A small nonprofit organiza!on, All Paws Shelter, located in Miami, Florida, is planning to hold a 30-day fundraising campaign to support local animal shelters a"er the recent hurricane, as some of the local shelters were badly damaged and in need of repairs. The region has a high percentage of re!rees, and many own pets that were adopted from the shelter. All Paws Shelter has asked that the costs be kept as low as possible.

    A regional health insurance company, Apox Insurance, is sponsoring a local fun-run event for all ages to promote heart health through regular physical ac!vity. All proceeds will be donated to the American Heart Associa!on, and the event will take place in six months. To raise money for the cause, par!cipants will ask for dona!ons from friends, families, and businesses. Apox Insurance will also raise money through vendor booths and food sales a"er the race. Apox Insurance will also provide blood pressure screenings free of charge, and they’ll provide a$endees with literature about the benefits of regular physical ac!vity. Apox Insurance is located in a small city with a diverse popula!on, and they’re hoping to encourage more families to be involved in physical ac!vity. Apox Insurance has noted that while they can’t spend a fortune to market the event, they can afford a few more expensive marke!ng options

 Arlington Regional, a local nonprofit hospital, recently received a generous dona!on to build a new neonatal intensive care unit (NICU). The board of directors would like to create a unique campaign for the hospital to promote the new NICU regionally and to prepare for the grand opening a year from now. Arlington Regional had not seen much growth in many years, but it’s now becoming a fast-growing community with many young families moving into the area. The hospital staff hope the addi!on of a new NICU will encourage more young families to use the hospital. Arlington Regional is willing to pay top dollar for a campaign that uses diverse communica!on channels.

Prompt

Review the three clients and select one to work with for your project. Review their informa!on and then begin dra"ing the following piece of your project summary:

Iden!fy Audiences: Describe each target audience using the appropriate metrics. Iden!fy which informa!on is relevant in communica!ng with the target audience and achieving the project goal.

Iden!fy Project Goals: Iden!fy the project goals and how the client’s budget and !meline may influence collateral types.

Explain how you will measure the project’s success.

Assess Message Content: In your course project, you will assess the effec!veness of the content and design of each visual message for each target audience. For this ini!al dra", list out three to five reminders for yourself that you can use to guide your future designs.

How will you reflect and convey the client’s brand and intended message in your visual messages?

How will you make sure your visual messages align with each target audience’s values, interests, and lifestyle

Assess Delivery Method: In your course project, you will assess the effec!veness of the delivery method you selected for each visual message. For this ini!al dra", list out three to five reminders for yourself that you can use to guide your future designs.               Which types of delivery methods will be appropriate or inappropriate for each target audience?

Answer rating: 100% (QA)

Project Summary Draft After carefully considering all three customers I have chosen to collaborate with the local health insurance provider Apex Insur... View the full answer