You work at a recently opened star-trek themed caf named Bean Me Up, Scotty. The caf specialises in exotic Arabian coffee blends and is looking to develop some innovative marketing campaigns.

The owner of the caf, Reg Shaftner, was approached by a local on-line digital marketing company Innovating. Bill Kincaid, the salesperson for Innovating detailed how they could run an on-line marketing campaign aimed at Gen-Y that would utilise video footage of the staff in various scenes from Star Trek Movies.

As part of the marketing campaign, Bill emphasizes the need to come up with packages. He suggests advertising how people can come in for a 2 course lunch of burger and drink with the price of $3.50 linked as text across the screen at the same time.

Hang on, says Reg. $3.50 would only get you the drink.

Dont worry, says Bill. It will drive sales and thats obvious to everyone.

Reg is unsure about Bills advice and has asked you to prepare a Memo outlining if you believe the marketing campaign poses a problem under Australian Consumer Law. Use ILAC structure in your response.