You work at a recently opened star-trek themed caf named Bean Me Up, Scotty. The caf specialises in exotic Arabian coffee blends and is looking to develop some innovative marketing campaigns.

The owner of the caf, Bill Shaftner, was approached by a local on-line digital marketing company In-no-v8. Reg Kincaid, the salesperson for In-no-v8 detailed how they could run an on-line marketing campaign aimed at Gen-Y that would utilise video footage of the staff in various scenes from Star Trek Movies.

As part of the marketing campaign, Reg emphasizes the need to come up with packages. He suggests advertising how people can come in for a 3-course lunch of burger, coffee and cake and then have the price of $4.50 linked as text across the screen at the same time.

Hang on, says William. $4.50 would only get you the coffee.

Dont worry, says Reg. It will drive sales and thats obvious to everyone.

Bill is unsure about Regs advice and has asked you to prepare a Memo outlining if you believe the marketing campaign poses a problem under Australian Consumer Law. Use ILAC structure in your response.