You work at a recently opened star-trek themed caf named The Force. The caf specialises in exotic Colombian coffee blends and is looking to develop some innovative marketing campaigns.

The owner of the caf, Mark McGregor, was approached by a local on-line digital marketing company In-no-v8. Pez Naidoo, the salesperson for In-no-v8 detailed how they could run an on-line marketing campaign aimed at Gen-X that would utilise video footage of the staff in various scenes from Star Trek Movies.

As part of the marketing campaign, Pez emphasizes the need to come up with packages. He suggests advertising how people can come in for a 3-course lunch of a burrito, coffee and pastry and then have the price of $3.99 linked as text across the screen at the same time.

Hang on, says Mark. $3.99 would only get you the coffee.

Dont worry, says Pez. It will drive sales and it would be obvious to everyone that it is only the coffee that theyd get for $3.99.

Mark is unsure about Pezs advice and has asked you to prepare a Memo outlining if you believe the marketing campaign would be considered to be misleading advertising under the Australian Consumer Law. Use ILAC structure in your response.