Question: You work for a firm that is in the process of developing a marketing strategy. You have been tasked with finding environmental trends and identifying

You work for a firm that is in the process of developing a marketing strategy. You have been tasked with finding environmental trends and identifying specific factors that will influence the development of your marketing strategy.

  1. Specify an industry and research to identify environmental factors from at least three trends related to three unique domains below (dont just give three trends for one domain):
    1. sociocultural forces and demographic shifts
    2. economic trends
    3. competitive trends
    4. science and technology
    5. political and legal
    6. major global forces.
  2. Describe and justify how these environmental factors will influence a marketing strategy. Be sure to cite your sources.

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