You work for a full -service marketing research firm based in downtown Ottawa that does focus groups using Recollective, online surveys with a panel of 100,000 people, and telephone surveys with a staff of ten interviewers. They have a CEO and ten professional employees. 

  

Identify ten items that should be in the price index for this firm. Explain. 

 

Identify for each item in a) a price index that could be used for each. Explain.