You work for a small business supplying office supplies to small and medium-sized businesses within the South East Queensland market. The CEO has just commenced the implementation of a growth strategy of 30% for the business. This includes bringing on board two new product lines: specialty stationary kits for do-it-yourself wedding invitations and place settings.

It also includes a new photocopier and printer line from an Australian manufacturer. Current marketing is fairly basic with a newsletter-style flyer each month showing the specials being emailed to current clients in the database. The website is also fairly basic, but they are currently looking into setting up a Facebook page.

Task

The CEO has requested that you put together a plan for marketing opportunities for these new products and the business in general by identify and evaluating the opportunities against the organisational objectives. (Providing hypothetical information is acceptable for this task) 

He is looking for you to be innovative and creative with your ideas.  In your marketing plan, detail how you identify and document changes to operations to take advantage of viable marketing opportunities; how you investigate opportunities, and how you will evaluate required changes to your current operations, including resource estimates for changed operations and the probable return on investment.

 For the above scenario, help with, the Marketing plan concept and process - How will you examine external factors, costs, benefits, risks and opportunities to determine financial viability for each marketing opportunity?

Answer rating: 100% (QA)

Creating a comprehensive marketing plan for your small businesss growth strategy involves careful analysis of external factors costs benefits risks and opportunities Heres a stepbystep process on how ... View the full answer