Question: You work for a tour operator who is creating an integrated marketing campaigns in order to promote their Italy packages and increase sales. Please answer

You work for a tour operator who is creating an integrated marketing campaigns in order to promote their Italy packages and increase sales. Please answer the following analysis questions: Explain the concept of integrated marketing communications (MC): what is an IMC and why it is it important Provide three different marketing strategies (advertising campaigns) that you could deploy for the above given tour operator example

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