Question: You work for a tour operator who is creating an integrated marketing campaigns in order to promote their Italy packages and increase sales. Explain the

You work for a tour operator who is creating an integrated marketing campaigns in order
to promote their Italy packages and increase sales.
Explain the concept of integrated marketing communications (MC): what is an IMC and
why it is it important?
Provide three different marketing strategies (advertising campaigns) that you could
deploy for the above given tour operator example

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